NWS Music Group

Imogen Heap

Sekou

Mulaa Joans

The Long Faces

Dirty Blond

Nathan Cox

Independent label & publisher · London

Music Business UK Awards 2025 badge

Independent Label of the Year 2025

/ Label

Imogen Heap · The Long Faces · Mulaa Joans · Sekou · Dirty Blond · Spyro · Key-Key · Andronicus · Nathan Cox

/ Publishing

Zach Nahome · Champion · Dan Fable · Daniel Avery · Lank & Tank · CJ Mirra · Klsr · Oberka

/ Sync

ChatGPT · EA Sports FC 26 · Apple · Burberry · Arcane · Adidas · Google × Lionesses · Lancôme × The Louvre

What we do

45+

Platinum
records

01

Artist development

A small roster. We build with each artist over years, and open the right doors.

Jane! single cover, The Long Faces

Tengo Un Plan single cover, Key Key

Records

We release records on our own label. Independent Label of the Year 2025.

C.U.T., a writer we publish

Sync & Publishing

Real time with every writer. Our in-house sync team pitches to film, TV, games and ads.

Mulaa Joans tour poster

DJ page post for Andronicus, Make U Whole

Marketing

We test, watch the data every day, and push when a door opens.

Success stories

Spyro

“Who Is Your Guy?” (Remix) ft. Tiwa Savage

7.9MTikTok posts
using the sound TikTok

TikTok

26.7KDaily streams
today Spotify

Spotify

75MTotal streams
(all versions) Spotify

Spotify

TikTok sound page: Who Is Your Guy? by Spyro, 7.9M posts — TikTok sound page · 7.9M posts

Key-Key

“Tengo Un Plan” (Remix) ft. Ozuna

684,286Peak daily
streams Spotify

Spotify

229KDaily streams
today Spotify

Spotify

351MTotal streams
(all versions) Spotify

Spotify

Daily streams for Tengo Un Plan, February to May 2024, peaking at 684,286 on 10 May. Grey area: before we signed. Dashed line: signed to NWS in March. — Daily streams · Feb–May 2024

Signed · March

50K a day

Peak · 10 May

684K a day

Imogen Heap

“Headlock” · first released 2005

10.4MTikTok posts
using the sound TikTok

TikTok

5.3BTikTok views
(all sounds) TikTok

TikTok

1.08MDaily streams
July 2025 Spotify

Spotify

Speak for Yourself album cover, Imogen Heap, 2005 — Speak for Yourself · 2005

TikTok sound page: Headlock by Imogen Heap, 10.4M posts — TikTok sound · 10.4M posts

705M

Spotify

Spotify plays: 705,062,750. Certified RIAA Platinum on 14 July 2025.

Spotify: Headlock, 705,062,750 plays — Spotify · Speak for Yourself (Deluxe)

Billboard headline: Imogen Heap on viral Headlock success — Billboard

RIAA: Headlock, Imogen Heap, Platinum, 14 July 2025 — RIAA · Gold and Platinum · 14 July 2025

Andronicus

“Make U Whole”

401,037Peak daily
streams Spotify

Spotify

349KDaily streams
today Spotify

Spotify

2.2BTikTok views
(all sounds) TikTok

TikTok

Spotify graph for Andronicus, flat until April 2026, then rising to 401,037 on 2 October 2026. Grey area: before we signed. Dashed line: signed to NWS on 13 March. — Daily streams · Jan–Oct 2026

Signed · 13 March

13K a day

Peak · 2 October

401K a day

Make U Whole cover, Andronicus

Remix

GEEMIX

With GEE LEE.

142K

Peak daily
streams

256M

TikTok sound
views

The Long Faces

“Jane!”

423K → 1.7MPeak daily streams
before & after signing Spotify

Spotify

No. 74Billboard Hot
100 debut

1.2BTikTok views
(all sounds) TikTok

TikTok

Billboard Hot 100 first-timer: The Long Faces, Jane!, debut at No. 74, chart dated April 18, 2026 — Billboard Hot 100 · first-timer

Daily graph for Jane!, rising to a peak of 1,734,099 on 2 April 2026. Grey area: before we signed. Dashed line: signed to NWS on 25 February 2026. — Peak 1,734,099 · 2 Apr 2026

Mulaa Joans

From a hairbrush on TikTok to the stage at Reading

1.8K → 285KDaily streams
Oct 2024 vs Oct 2026

1“Love Letter” takes off on TikTok
2Sells out Hoxton Hall, London
3First European tour, 10 cities

Live at Reading

Mulaa Joans tour poster, plus support Dirty Blond: New Century Hall Manchester, KOKO London, Paradiso Amsterdam

/ Headline tour
Nov–Dec 2026

28 NovNew Century HallManchester
30 NovKOKOLondon
03 DecParadisoAmsterdam

Sekou

“Catching Bodies”

116,561Peak daily
streams Spotify

Spotify

2024BRIT Rising Star
nominee BRIT Awards

BRIT Awards

24MTotal
streams Spotify

Spotify

Live in Tokyo

Instagram photo: Sekou and Justin Bieber in a car — Instagram · “Family 💕 @justinbieber”

18K → 222KDaily streams · May 2023 vs Oct 2026

1BRIT Rising Star nominee
2“Catching Bodies” out
3Sold-out UK & EU tour

Dirty Blond

“Empty Of You”

7.5MTotal streams
(all versions) Spotify

Spotify

448MTikTok views
(all sounds) TikTok

TikTok

74KDaily streams
today Spotify

Spotify

w/ Avery Anna

Empty Of You single cover, Dirty Blond

So Long Baby single cover, Dirty Blond

Sync & Publishing

A small, hands-on team for each writer. Our sync team is in-house, so we pitch songs to film, TV, games and ads ourselves.

Zach Nahome in the studio

Producer and songwriter for Olivia DeanZach Nahome

Portrait of CJ Mirra

BAFTA-winning composerCJ Mirra

Portrait of Dan Fable

Co-wrote a UK top 10 singleDan Fable

Also with us: Champion · Daniel Avery · Lank & Tank · CMD/CTRL · C.U.T. · Klsr · Oberka

ChatGPT

CMD/CTRL · Young

Google × Lionesses

Champion × Shermanology · Badder

Apple

C.U.T. · Level Up

Toyota

Daniel Avery · Bespoke

We don’t do
marketing plans

The market changes every day. So do we.

01

Test, then push

We test many channels to find what works for your record, and who it reaches. When a door opens, we push.

02

Track the data

Every morning we check the numbers and listen for momentum, so we can act that same day.

03

Bring in partners

When a record moves, we bring in the right creators, agencies and media to grow it.

info@nwsmusicgroup.com

Artists and managers: send us the music, and tell us where you want to take it.

/ Follow

@nwsmusicgroup

/ Website

nwsmusicgroup.com

Scan to email us

NWS Music Group